Arvon luominen on helppoa. Haasteen muodostavat hyödykkeistyminen ja ansaintalogiikka.
To create value is the easy part, but how to commoditize and make money out of it, that's the question.
Studies show that the digitalization of services can both save on costs and increase customer satisfaction. However, this only succeeds if customers are not forced to use digital channels but can choose for themselves, says Aalto University Professor Tomas Falk.