In essence, work has always been about solving other people’s problems, and the human race has always been developing tools to do this more efficiently. Digitalization is just one phase in this progression and, as such, there is nothing novel about it, says brain researcher Katri Saarikivi.
Big data was supposed to be the “new oil” and the smartest thing businesses can have. But researchers claim data is not of much help if you don’t know how to use it. Journalist Ville Blåfield examines what type of cultural shift it would take to be smartly data-driven.
How does the digital world impact businesses, and how has the actual sales process changed? CEO of Innovate+Grow, Mr. Gopal RajGuru explore these questions at the Aalto EE’s Divia seminar in Helsinki.
“70% of offline sales are generated by online content. Omnichannel is the future for marketing in any industry and the CIO will be the CMO’s best friend”, predicts Federico Barbieri at Aalto University’s Divia forum.
Studies show that the digitalization of services can both save on costs and increase customer satisfaction. However, this only succeeds if customers are not forced to use digital channels but can choose for themselves, says Aalto University Professor Tomas Falk.
At its best, digitization enables completely new ways of working and creating value, but technology does little good alone – in fact in worst cases it may hinder your productivity – unless organizations take on a brave outlook on how technology relates to culture and new ways of doing things. Visionary speaker Teemu Arina touched upon these issues at his Keynote presentation in Aalto EE Helsinki at DiViA.